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Rosie Fry Eventing!

PURE is not merely a brand but also a lifestyle. We are striving to bring together as many as possible of our clients and followers in creating a PURE family. Based in Somerset we have strong connections within Dorset which have enabled us to spread across the counties and work with some incredibly special businesses and brands……



It is clear to us that Rosie Fry’s dedication and passion fits perfectly with our values and goals; her aims are both ambitious and commendable. Rosie is a professional event rider based at her family home in Halstock, Dorset. Since leaving university with a degree in law, she has concentrated on building her stable of event horses. With a small breeding programme at home there is a steady stream of homebred horses, with the plan that a few will make it to the top of the sport. Alongside producing for the long term goals of getting to Badminton/Burghley, a few horses are schooled and brought on carefully by Rosie to sell on.



We have been delighted to spend valuable time with Rosie – and of course the horses! Her energy and drive is impressive and we are completely blown away by her enthusiasm in bringing together Rosie Fry Eventing and PURE Estate Management.

Rosie Fry:

“We are delighted to welcome local company, PURE Estate Management on board as sponsors of Rosie Fry Eventing. The PURE team is vibrant and enthusiastic and with a very simple message - 'everything we do is driven by you' – and we have experienced this first hand! PURE demonstrates how much it values each client by creating bespoke and unique packages, thus reflecting each of their clients’ individuality.

We are excited to be associated with this growing company and I have no hesitation in recommending PURE Estate Management for all your property enquiries. You will certainly receive a personalised service!”

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